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		<title>Manny Pacquiao - Miguel Cotto Does 1.25 Million Buys, Helps Propel Boxing Into Levels Of ...</title>
		<description>Comments for Manny Pacquiao - Miguel Cotto Does 1.25 Million Buys, Helps Propel Boxing Into Levels Of Popularity Rivaling The 1980s at http://queensberry-rules.com , comment 1 to 22 out of 20 comments</description>
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			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-1230</link>
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			<pubDate>Wed, 06 Jan 2010 21:28:56 +0100</pubDate>
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			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-1158</link>
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			<pubDate>Mon, 04 Jan 2010 15:49:54 +0100</pubDate>
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			<title>Responses to Mady, WF and GG</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-40</link>
			<description>Mady:

Yup, it ain't gonna be easy. The downside of boxing getting so hot is that the clubhouse will be a little less exclusive.

WF:

Excellent, excellent point on the streaming. And, let's not forget, this happened in a recession. The numbers are all the more impressive because of that and what you point out. I must say, I came pretty close to nailing this in my guess, by the way. I said 1.2 million!

Totally hilarious line about Jared.

GG:

Never apologize for long posts. Especially when you make so many cogent points.

I agree that Cotto contributed to the numbers. I don't know how we can measure the degree to which Mexican-American fans helped Marquez, though. There are a lot of them, more than Puerto Ricans; hell, they were the majority of the live audience. And don't forget that was Mexican Independence Day weekend, when Mexican-American fans will buy any old fight that weekend, even if Marquez isn't their favorite.

I actually had my doubts Pacquiao-Cotto would hit 1 million. I don't assume that it would have had more appeal to the casual fan. I don't mean to diminish America here, but we don't usually love non-American fighters this much. Mayweather could talk up his fight like a mofo. Pacquiao and Cotto could only say &quot;I am training hard. I fight for my people&quot; and other generic sentences.

So I guess my answer to you is, when there's no way to measure some of this for sure, you have to go with the numbers. And I refer back to my point: If Pacquiao got a boost from better opposition, well, isn't that the kind of decision the bigger star makes, and shouldn't Mayweather have chosen more wisely? I think there's an inherent limitation to Mayweather's star power in his selection of foe.

As for De La Hoya, I completely agree with you on that point. - Tim Starks</description>
			<pubDate>Sat, 21 Nov 2009 06:11:53 +0100</pubDate>
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			<title>PPV in the Philippines?</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-37</link>
			<description>if there is a way for HBO to have PPV arrangements in the Philippines then surely PPV numbers would have been much much more. it is no secret that millions of Fiipinos stay home or go to moviehouses on days that Pacquiao fights.  if in puerto rico a hundred thousand people paid to see the fight live, it could be just the same or probably even much more in Philippines where Manny is idolized by the entire country.  - bolo punch</description>
			<pubDate>Sat, 21 Nov 2009 01:54:28 +0100</pubDate>
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			<title>Pacman is the reason</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-36</link>
			<description>I'll buy any ticket on the table just to watch again this little Pacman guy. He is so amazing, period!!! - edward faji</description>
			<pubDate>Sat, 21 Nov 2009 00:04:09 +0100</pubDate>
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			<title>Wow</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-35</link>
			<description>Tim, I have to hand it to you, you get some great conversations going.

However, I have to disagree somewhat with the last comment. 

There are three reasons why De La Hoya/Mayweather did so well.

1. DLH was the biggest star in the sport.
2. As suggested, 24/7 recreated how to hype up a fight correctly.
3. Mayweather came off as such a heel, people wanted to see DLH kick his ass.

To say that Mayweather was not responsible at all for any of the buy rate is off. 

Without 24/7, DLH and May probably do something like 1 million-1.25 million. And that's all because of DLH. Casual fans didn't really know May. Thanks to 24/7, May carried a hefty percentage of those late buys. May was brilliant in the promotion of that fight. Simply brilliant.

Now what I won't disagree with is that May probably doesn't have as large of a die-hard fanbase as Pac. I don't think that's hard to see. Thus, more than anything, he's drawing because of his personality and you don't have to be fan-friendly to do that. In fact, in many cases, it works against you.

GG - GG</description>
			<pubDate>Fri, 20 Nov 2009 16:40:30 +0100</pubDate>
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			<title>...</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-34</link>
			<description>Mayweather had 3 great ppv number simply because of his opponents (de la hoya, hatton, marquez). Case in point, pbf-jmm fight has to be rescheduled due to dismal response/sales to a date around mexican independence day to boost ppv sales, logically it's the mexican market that carried the 1 million ppv, not mayweather. I would seriously question if PBF has a strong fan base at all...his style and personality is not fan--friendly at all. - rcapanzana</description>
			<pubDate>Fri, 20 Nov 2009 16:20:15 +0100</pubDate>
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			<title>Pacquiao-Mayweather - Make the Fight already!</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-33</link>
			<description>Now that the Pacquiao-Cotto PPV buys is out, let the negotiation for the Pacquiao-Mayweather begin.

I think that 50-50 sharing is just fair. Roach is also ok with the 50-50 sharing. HBO head honcho is pushing for 50-50 to easily make the deal, as well. The earlier the deal is settled, the better it is for the promotion. They will have more time to promote if the match is to be held in April, May or June. May 10, 2010 is the Philippine election day so it would be better and in Manny's political ambition's favor if the fight is to be held in the late part of April or at the latest on May 1. Manny do not need to campaign as news about him will be published and talked-about daily. And if he wins, well, the congressional seat will be his for the taking.

I think the projection of Arum and Dela Hoya that the 3M PPV buys can be hit is achievable. Oscar said in his blog at ringtv.com that if Floyd was a cross-over star as he is now when they fought, they could have made at least 4M PPV buys. It seems that while Floyd is trumpeting he was the reason the match reached 2.44M PPV buys, Oscar is claiming all those buys was because of him. The Pacquiao-Mayweather bout may indeed hit 3M PPV and either can claim he is the superstar attraction but one thing is for certain, at least 1M of that projected buyers will buy it to see Floyd flat on his back!

The ball is now in Floyd's hand to make the fight a reality.

By the way, did I read it right that the &quot;renaissance&quot; of boxing began when you started writing about it? ;D Well, I was well-informed on all the goings-on in boxing when I started following your blog last year. :)

Congrats on your new blog set-up! - Jay Ari Yin</description>
			<pubDate>Fri, 20 Nov 2009 16:14:06 +0100</pubDate>
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			<title>...</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-32</link>
			<description>I think HBO deserves some credit in helping facilitate this renaissance with the 24/7 series.  While many hardcore fans have little use for the show for various reasons, a lot of casual fans and even non-sports fans are drawn to it, at least if the people I know are any barometer.  When you start talking about PPV buys in the 800K-1.2M range, you are talking about events that transcend the hard core boxing fan.  24/7 is the centerpiece of the marketing machine behind these big fights, and it's working big time (Jones-Calzaghe the anomaly).  Don't get me wrong, the fighters are the thing, but this show has really changed how fights and fighters are presented to the masses. Despite its flaws, I think boxing fans should be happy that a show like this exists in order to make these events seem really important.  - ZMan</description>
			<pubDate>Fri, 20 Nov 2009 15:28:00 +0100</pubDate>
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			<title>...</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-31</link>
			<description>GAYWEATHER IS BIGGER IN MOUTH ONLY. - selwyn</description>
			<pubDate>Fri, 20 Nov 2009 14:05:58 +0100</pubDate>
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			<title>...</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-30</link>
			<description>ok. My final analysis based on what i have read on articles of respected boxing writing IT IS THE PACMAN WHO IS THE BIGGER STAR. 70/30 in favor of PACMAN. - selwyn</description>
			<pubDate>Fri, 20 Nov 2009 14:03:45 +0100</pubDate>
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			<title>...</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-29</link>
			<description>Floyd must be delusional when he said that the reason Pacquiao/Cotto did very well in terms of PPV is because he had a dance partner in Cotto. I would say that around 40% who bought his previous fight rooted for Marquez. Oscar was clearly the draw when they fought. 

Assuming that he is right, it is still his fault. He could have generated more PPV buys should he fought the likes of Cotto, Margarito and Mosley... - kamikaze</description>
			<pubDate>Fri, 20 Nov 2009 13:47:46 +0100</pubDate>
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			<title>Mage fight</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-28</link>
			<description>It will be a battle between a boxer who is more qualified to be a contestant with the show dancing with the star and Rocky Balboa. This will be a mega fight....huge.... and will be an epic. Unless of course Mayweather will once again forget that he is joining a boxing match and not the New York marathon. Pacman bring excitement inside the ring. He fight to make people happy. Mayw. fight for money period! - Rocky</description>
			<pubDate>Fri, 20 Nov 2009 13:27:15 +0100</pubDate>
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			<title>PPV rate</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-26</link>
			<description>tim,

you forgot to mention that the PPV rate for the mayweather-marquez fight is $49.99, while pacquiao cotto was $54.99.  The difference will add more money comparing both. - sneaky jepoy</description>
			<pubDate>Fri, 20 Nov 2009 12:42:38 +0100</pubDate>
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			<title>Pacquiao's the draw....</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-24</link>
			<description>Pacquiao is obviously the bigger draw compared to Mayweather...when you have a non-american boxer generating 1.25 million PPV buys in american soil, that's something...too bad pacquiao is not an american.boxing is full of politics (and sometimes racism).if he is an american, ESPN would have put him in the top 10 boxers of all time after he beat and KO'ed the mexican trio of marquez, morales and barrera... - mexicali</description>
			<pubDate>Fri, 20 Nov 2009 12:32:21 +0100</pubDate>
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			<title>...</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-22</link>
			<description>Pacquiao-Mayweather is obviously a megafight for next year. The question is, will it be the best fight of the decade? I am excited at this bout, but at the back of my head head, I think Floyd is gonna give us the biggest rip-off of our ppv experience. I think he will do his best to just outpoint Pac en-route to a decision and cash away the biggest purse then retire. With the way Pacquiao demolished Cotto, I am pretty sure Mayweather will have doubts of mixing it up with Pac. This is a double edge sword... if the biggest fight of the decade happens next year and it doesn't turn out as the best fight... it will bring back boxing down to its knees again. Imagine tens of thousand of audiences, from celebrities down to the average joe's, paid to see the best fight and it did not live up to the hype... it will suck big time! and customer will turn their back again from boxing if it does happen.
This is just not pac's biggest challenge but his biggest responsibility to turn this into an exciting bout. what can you say??? - RonRick</description>
			<pubDate>Fri, 20 Nov 2009 12:12:21 +0100</pubDate>
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			<title>....</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-21</link>
			<description>Pacquiao is now the bigger star of the two. Despite his being a non-American, he is now a big draw in the US, not to mention elsewhere especially in Asia where he is the number fighter. Primarily, this is fueled by his accomplishments in the ring plus his very admirable traits inside and outside that ring. It's definitely God's blessing that He gave us Manny Pacquiao for this generation. Thank you so much, Oh LORD!!!!!!!!!!! - Edgar A. de Dios</description>
			<pubDate>Fri, 20 Nov 2009 12:05:14 +0100</pubDate>
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			<title>Pacquiao-Mayweather in Vegas</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-18</link>
			<description>From what I understand, the Vegas 30,000 stadium would be a temporary fixture put up by Steve Wynn across from his casino. Why would he only go to 30,000 ? To keep the average ticket price at $1,000? Why would he not build a 50,000 capacity stadium. They would have no problem filling it. - Jou Moer</description>
			<pubDate>Fri, 20 Nov 2009 10:50:39 +0100</pubDate>
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			<title>Sorry for the long comment</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-17</link>
			<description>I didn't think it was that long! - GG</description>
			<pubDate>Fri, 20 Nov 2009 09:20:18 +0100</pubDate>
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			<title>Pac/Mayweather</title>
			<link>http://queensberry-rules.com/2009-articles/november/manny-pacquiao-miguel-cotto-does-125-million-buys-helps-propel-boxing-into-levels-of-popularity-rivaling-the-1980s.html#comment-16</link>
			<description>I'm not so sure as to who is the bigger star. I think Pac does more to inspire casual fans and probably make them become his fans. But I think Mayweather handles himself with a style that makes him just seem like the bigger star without anyone even knowing what he does for a living. The dude could be small DB on an NFL football team for all anyone knows.

Some things to wonder as we compare buyrates. It looks like Cotto's homeland purchased about 110K of the buys. I don't know that Marquez's homeland even had the show on PPV, or whether it was free on TV. I need to look that up. If not, then it's not truly apples to apples on the buyrate. 

Also, the Pac/Cotto fight was simply bigger. And that's definitely not to fault Pac. So to me, the Mayweather number is almost more impressive in a sense because I'd say that Cotto would be seen as the bigger and more marketable boxer compared to Marquez, at least to casual fans. If they did Pac/Marquez III at the same time, would it be bigger or the same? I don't think it'd be bigger.

But here's the key to Pac: He's becoming more popular by the second. By the time they fight, he might truly be the bigger star. But Mayweather will always be able to talk for himself, which Manny really can't.

I love studying this stuff. Nice job with the post! - GG</description>
			<pubDate>Fri, 20 Nov 2009 09:11:29 +0100</pubDate>
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