Subsidize Your Boxing Habit With Beer

Economy got you down? Think $54.95 is too much of a luxury to spend on Oscar De La Hoya-Manny Pacquiao Dec. 6? Not drunk? Clearly, the solution to all of your problems is beer.
You see, if you kick in for a 12-pack of Tecate for $11.99 — which will come in some kind of De La Hoya-Pacquiao commemorative packaging — the Mexican beer manufacturers will reimburse you via mail-in rebate for the pay-per-view. The amount is either $20 or $25, depending on which media report you believe. As it happens, Tecate did a similar deal for the pay-per-view for Juan Manuel Marquez-Joel Casamayor, but only in certain states. This one appears to be nationwide. Anyway, you can net at least $8, plus get some brew out of the deal.
Tecate’s logos are all over the damn place during boxing matches these days, from boxing trunks to the canvas the pugilists fight upon, so much so that a pal said to me during the Shane Mosley-Ricardo Mayorga show, “That does it. Next time I come over to watch boxing, I’m going to bring Tecate so we can find out what it tastes like.” Advertising works! But if he doesn’t follow through, I’m getting me that rebate, because free money is even more convincing.
[UPDATE: Now with tequila! According to ESPN, “Two of the sponsors for the De La Hoya-Pacquiao fight — Tecate beer and Cazadores tequila — are offering rebates that could knock $30 off the fan’s pay-per-view bill.” We’ll bring you up-to-the-minute tequila-related boxing rebate news as soon as we get additional detail.]

About Tim Starks

Tim is the founder of The Queensberry Rules and co-founder of The Transnational Boxing Rankings Board ( He lives in Washington, D.C. He has written for the Guardian, Economist, New Republic, Chicago Tribune and more.